WHY YOU NEED IT?
Do printed staff publications have a justification for existence in the 21st century? After all, producing content for a magazine is a burden and the costs for designers, print and delivery are steep. So good riddance then? Before you dismiss these reminisces of old times altogether, consider this: with everything about everything accessible in digital repositories competing for attention, a well-crafted magazine for sure will get noticed and it will make an impact. A printed publication is infinitely readable, transportable, rollable and foldable. Also, how many words can you read on a computer screen before you start drifting off or your eyes start burning from the inside out? Think of your reader and put your meaty comms in print.
